RERA-registered as ACE Arte. Here's exactly how booking — and the optional EOI — work.

Two routes, now that ACE Arte is RERA-registered

With UP-RERA registration UPRERAPRJ528653/07/2026 granted, you can go straight to booking via the Agreement for Sale with ACE Group. Many buyers still prefer to register an EOI first to lock today's pre-launch rate of ₹16,995/sq.ft* — against ACE's stated launch figure of ₹21,995/sq.ft* at formal launch — while they finish their own due diligence. The five steps below walk through the EOI route.

The five steps, in order

1. You register a refundable EOI from ₹10 lakh

   It creates no binding obligation. You are not selecting a specific unit yet — you are locking today's pre-launch rate while you complete your own due diligence, or you can skip straight to booking.

2. You are placed in the priority queue

   EOI holders are contacted for unit selection ahead of the general public, at the pre-launch rate they registered under (currently ₹16,995/sq.ft*, with a communicated step-up to ₹21,995/sq.ft* at formal launch — indicative, subject to change).

3. You see the confirmed price in writing

   Only then do you decide. There is no obligation in either direction, and no penalty for walking away.

4. If you don't proceed, the EOI is refunded in full

   Stated as no deduction, no penalty. Get the refund terms and timeline in writing at the moment you pay — not after.

5. If you do proceed, it converts into a formal booking

   Booking amount, unit allotment, and the registered Agreement for Sale — the document that legally fixes price and terms, executed directly with ACE Group.

The amounts, as reported

These tiers come from pre-launch channel material, all stated as refundable — they remain unverified until the UP-RERA filing detail is public. The ₹10 lakh entry figure is the one consistently stated across channel material.

Where the money sits — the disclosure that matters

One point worth stating plainly rather than glossing over: now that ACE Parkway 2.0 is RERA-registered as ACE Arte, the project's RERA escrow account under Section 4(2)(l)(D) of the RERA Act is active for payments made toward a booking under the Agreement for Sale. A pre-booking EOI, placed ahead of that agreement, is held by the developer directly — not yet in the ring-fenced RERA escrow account — until it converts into a booking. This is a real distinction, and you should weigh it before paying anything.

What an EOI is not

• It is not itself a booking — no unit is attached to your name until it converts.
• It does not fix a final price on its own — the registered price appears in the Agreement for Sale.
• It is not an Agreement for Sale — that is a separate, later document.
• It is optional — now that ACE Arte is RERA-registered, you can also book directly without an EOI.

Which Configuration Are You Booking Or Registering An EOI For?

The tiers above are keyed to configuration. If you haven't settled on 3 BHK, 4 BHK or 4.5 BHK yet, see ACE Parkway 2.0 configurations & price basis on our address site before you register — it walks through sizes and the pre-launch rate behind each tier.

Comparing corridors?

Booking at ACE Arte is open now at the pre-launch rate. If you're weighing corridors, Eldeco Echoes of Eden (Sector 22D, Yamuna Expressway, UPRERAPRJ125342/02/2026) is also RERA-registered and takes direct bookings with a filed possession date — details at eldecoeoe.com. Different corridor, different product — worth knowing your options either way.